Quantifying Culture
Culture is a shared system of meaning, shaped by history and language, that influences how people think, communicate, decide, and act — sub-consciously.
We transform cultural patterns into measurable dimensions. Enabling deeper understanding, and creating meaningful connections.
What Does It Mean to Quantify Culture?
By putting a microscope on colliding cultural patterns, we measure similarities and distances between cultural profiles. In other words, we measure the invisible rules everyone's following… that no one agreed on. How? By putting numbers on the vibes.
This isn't about reducing culture to numbers—it's about using data as a lens to see patterns, understand relationships, and create opportunities for meaningful intercultural dialogue.
Built on Established Frameworks
Our approach is grounded in decades of cross-cultural research and validated academic frameworks
Hofstede
Six dimensions of national culture: power distance, individualism, Motivation towards Achievement & Success (MAS), uncertainty avoidance, long-term orientation, and indulgence.
Lewis
Cultural behavior patterns: linear-active, multi-active, and reactive cultures, mapping how different societies organize time and communication.
Hall
High-context and low-context communication styles, examining how cultural background influences information exchange and meaning.
How We Quantify Culture
A systematic approach to understanding cultural diversity
Cultural Dimensions
Measure and understand cultural differences through established frameworks that have shaped cross-cultural research for decades.
Distance Metrics
Calculate precise cultural distances between individuals and groups, revealing patterns invisible to the naked eye.
Diversity Optimization
Leverage mathematical models to create groups that maximize cultural diversity, fostering richer and more meaningful exchanges.
Evidence-Based
Built on decades of academic research and validated frameworks used by organizations worldwide to understand cultural dynamics.
Ready to Explore Cultural Diversity?
Start quantifying culture and discover insights into cultural patterns and relationships